The main challenge was creating an online store that was not only attractive and functional but also offered a smooth, native app-like user experience on mobile devices, since most potential customers access from their phones. It was essential that the site convey the brand's quality and style with an elegant and professional design.

A WordPress-based architecture with WPBakery Page Builder and WooCommerce was chosen, offering the necessary flexibility to design a customized store without sacrificing ease of administration. The PWA implementation using Daftplug Progressify solved the need for a native mobile experience, allowing users to install the store on their devices and access it quickly.

The Negozio di Tania site has become the brand's main sales channel, allowing it to reach a wider audience and significantly increase its revenue. The PWA implementation has dramatically improved the mobile user experience, increasing time on site and conversion rates.